National and International Provider of Sales Development Services, Management Training and Dynamic Coaching

The power of BPMA’s Commercial Attitude® & Sales Process Control® training programmes – at a glance

Commercial Attitude

Why Commercial Attitude is essential.
BPMA's key differentiator is the prime focus on changing and improving your Sales Organisation's Commercial Attitude. Here is why:

  •   Companies with high-value products and services experience that true
         differentiation is getting more and more difficult as products become
         more similar in the eyes of the customer and competing on price is not
         an attractive option
  •   Partnership and trust are essential elements that cannot be measured by
         functional values but are more and more dependent on personal qualities of
         sales staff and management
  •   Feelings of partnership and trust develop only to a limited degree as this
         natural trust depends on the coincidental “click” of characters in relationships
         between sales person and buyer
  •   In the vast majority of relationships this “click” simply does not happen or
         is not strong enough to bring about a personal preference to buy your
         product due to superficial relationships, inadequate personal interest levels
         and a high degree of neutrality.

PROLEMEC Peter Roelvink The power of the BPMA concept is the ability to build relationships based on a sincere personal interest. Commercial Attitude based on superior contact quality guarantees a high degree of trust in your sales process resulting in strong preference for your product, which is particularly essential in markets where products have become more and more similar in quality and price levels. Increasingly, customers make decisions based on personal partnership rather than functionalities.

Don't hesitate to contact us, if you are heading a multinational or if you have your own business, we are able to deliver services on your required level.

Contact us:

Certified Trainers BPMA, Institute for Commercial Attitude and Sales Process Control

BPMA Peter RoelvinkE-mail:

BPMA Peter RoelvinkTel:         +31 (0) 651330406